Creative planning

Creative brief

Set one campaign's idea, audience, and deliverables before the work begins.

File types: PDF
Size: A4 PDF
Use case: Creative planning
Licence: Free to copy and use in your own templates
Source: Made by thirds.ai with the open-licence Archivo and Manrope fonts, original graphic marks, and fictional sample names.

A portrait A4 creative brief with a black header, a large pink gradient circle holding a black H&B Skincare mark, the bold title The quiet glow edit, a black Objective band, a pink Audience box, and a deliverables table. — creative-brief/template.html

About this design

What you can make with it.

Teams write this before a campaign or design project gets underway. It states the objective in one line, describes the audience and key message, lists each deliverable with its format and due date, and sets a review date. Change the objective, audience, and deliverables for every new brief you write.

Your details

What you can change.

These are the words and numbers you swap for your own. The design stays the same.

Campaign nameA short text.
BrandA short text.
Prepared forA short text.
ObjectiveA longer text with more than one line.
AudienceA longer text with more than one line.
Key messageA short text.
DeliverablesA list of items. Each item has name, format and due.
ChannelsA short text.
MandatoriesA short text.
Review dateA short text.
FooterA short text.

{
  "campaign_name": "The quiet glow edit",
  "brand": "Hearth & Bloom",
  "prepared_for": "Retail marketing team",
  "objective": "Show a busy skincare shopper why a three-step routine gives calmer skin in one week, without a ten-step shelf.",
  "audience": "Women in their late twenties and thirties who own too many half-used bottles and want a routine that actually gets finished.",
  "key_message": "Three bottles, one calm routine, real results by day seven.",
  "deliverables": [
    {
      "name": "Launch film cut for paid social and the in-store counter screens",
      "format": "45-second video",
      "due": "2026-10-05"
    },
    {
      "name": "Counter card set for every till point and front window display",
      "format": "Five-panel PDF",
      "due": "2026-10-09"
    },
    {
      "name": "Instagram and TikTok carousel walking through the three-step routine",
      "format": "Six images",
      "due": "2026-10-12"
    },
    {
      "name": "Email announcement sent to the full loyalty and mailing list",
      "format": "Responsive HTML",
      "due": "2026-10-14"
    },
    {
      "name": "Sampling postcard handed out with every till receipt in store",
      "format": "Double-sided print",
      "due": "2026-10-16"
    }
  ],
  "channels": "Instagram · email · in-store counters",
  "mandatories": "Use the Hearth & Bloom wordmark and the approved bottle photography only.",
  "review_date": "2026-10-01",
  "footer": "Working brief · Version 02"
}

For developers

Make this file from your code or your AI tools.

Save your copy once, then send the new details with each request. Each finished file costs 1 credit.

curl https://thirds.ai/v1/pdf \
  -H "Authorization: Bearer $THIRDS_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: creative-brief-1" \
  -d '{"template_id":"tpl_your_copy","version":1,"data":{"campaign_name":"The quiet glow edit","brand":"Hearth & Bloom","prepared_for":"Retail marketing team","objective":"Show a busy skincare shopper why a three-step routine gives calmer skin in one week, without a ten-step shelf.","audience":"Women in their late twenties and thirties who own too many half-used bottles and want a routine that actually gets finished.","key_message":"Three bottles, one calm routine, real results by day seven.","deliverables":[{"name":"Launch film cut for paid social and the in-store counter screens","format":"45-second video","due":"2026-10-05"},{"name":"Counter card set for every till point and front window display","format":"Five-panel PDF","due":"2026-10-09"},{"name":"Instagram and TikTok carousel walking through the three-step routine","format":"Six images","due":"2026-10-12"},{"name":"Email announcement sent to the full loyalty and mailing list","format":"Responsive HTML","due":"2026-10-14"},{"name":"Sampling postcard handed out with every till receipt in store","format":"Double-sided print","due":"2026-10-16"}],"channels":"Instagram · email · in-store counters","mandatories":"Use the Hearth & Bloom wordmark and the approved bottle photography only.","review_date":"2026-10-01","footer":"Working brief · Version 02"}}'

{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "render",
    "arguments": {
      "output": "pdf",
      "idempotency_key": "creative-brief-1",
      "request": {
        "template_id": "tpl_your_copy",
        "version": 1,
        "data": {
          "campaign_name": "The quiet glow edit",
          "brand": "Hearth & Bloom",
          "prepared_for": "Retail marketing team",
          "objective": "Show a busy skincare shopper why a three-step routine gives calmer skin in one week, without a ten-step shelf.",
          "audience": "Women in their late twenties and thirties who own too many half-used bottles and want a routine that actually gets finished.",
          "key_message": "Three bottles, one calm routine, real results by day seven.",
          "deliverables": [
            {
              "name": "Launch film cut for paid social and the in-store counter screens",
              "format": "45-second video",
              "due": "2026-10-05"
            },
            {
              "name": "Counter card set for every till point and front window display",
              "format": "Five-panel PDF",
              "due": "2026-10-09"
            },
            {
              "name": "Instagram and TikTok carousel walking through the three-step routine",
              "format": "Six images",
              "due": "2026-10-12"
            },
            {
              "name": "Email announcement sent to the full loyalty and mailing list",
              "format": "Responsive HTML",
              "due": "2026-10-14"
            },
            {
              "name": "Sampling postcard handed out with every till receipt in store",
              "format": "Double-sided print",
              "due": "2026-10-16"
            }
          ],
          "channels": "Instagram · email · in-store counters",
          "mandatories": "Use the Hearth & Bloom wordmark and the approved bottle photography only.",
          "review_date": "2026-10-01",
          "footer": "Working brief · Version 02"
        }
      }
    }
  }
}